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Tag: brand

Thoughts From the Road: Creating Customer Value

March 26th, 2014 by

Today, as I awaited rebooking as a result of cancelled flight, I was reminded of what customer value actually means. My gate agent was quick to rebook us and apologized for putting me on a competitor’s smaller plane. He also volunteered the reason for the cancellation of our flight and was sincere when he wished   Read More…

Thinking About Brands

September 4th, 2013 by

Many of us use the word “brand” almost daily. We are all consumers and often refer the brands of products we buy (e.g., “That’s a good brand.” “What brand of cereal do you like?” “What brand of shampoo do you use?”) At work, most of us recognize and discuss the importance of our own brands,   Read More…