Strategic Brand Development
Branding, organizational messaging and communications strategies that increase visibility and build stakeholder confidence.
Our Approach
Understanding Stakeholder Brand Perspectives
Internal and external stakeholder are engaged with one on one interviews and through surveys to identify the customer’s current perspective on the organization and their understanding of the brand meaning and promise.
Defining Target Customer Experiences
Internal cross-functional and trusted customer workshops to define and refine the value-creating customer experiences that consumers/customers recognize and value from the organization. Though this process we build an explicit understanding of how customers receive value and what the organization’s products, people, and brand must do to enable those experiences.
Human Capabilities
Analytics Capabilities
Collaborative process results in stakeholders aligned with the brand promise.
Building Experience-Based Messaging
Collaborative messaging development and refinement to create strategic messaging built around the value-creating customer experiences that customers understand and relate to. We guide the organization through the creation, testing, and finalization of top-level customer experience statements that will be the foundation of brand-building communications and link the brand with the organization’s mission.
Creating a Brand Building Communications Strategy
We create brand-building communications strategies designed to grow long-term brand awareness and communicate customer/consumer value. The communications strategy brings together the strategic brand experience messaging with supplemental value and approach statements to create a coherent communications strategy that provides the copy needed for web, collateral, and in person marketing and prioritizes near term brand building actions.
Activating the Brand-Building Organization
Workshops to build the organization’s understanding of brand and of their role in creating and growing it. Often overlooked, the words and actions of team members across the organization are often the most important and influential component of a brand building strategy. We unlock that brand building power and give them the tools to do it.
Fullfilling a crucial role
Strategy Arts helped us develop an innovative marketing plan for some extremely esoteric technologies. We were able to develop our message to our target audience without overwhelming them with technical details.
– Brent Bursey
President/CEO, Great-Circle Technologies
Stakeholder Research
Tailored stakeholder research that helps internal and external stakeholders provide the in depth perspectives that build organizational knowledge, inform strategic decision making, and guide product design.
Market and Competitor Analysis
Strategic messaging, branding, and communications planning to build long-term brand value and authentically communicate customer/consumer value.
Analytics and Data Synthesis
Data analysis and visualization to provide actionable information from complex research findings and stakeholder data.
Community Conversations
Guided, authentic conversations that create a space for organizations and their stakeholders from marginalized communities to overcome traditional barriers to equitable engagement.
Stakeholder Research
Trust building research approaches that captures in-depth perspectives from internal and external stakeholders to build organizational knowledge, inform strategic decision-making, and guide product design.
Meeting Facilitation
Comprehensive meeting planning, facilitating, and documentation focusing on meeting process, content and engaging participant experiences to ensure meeting goals are achieved.
