Being A B Corp

From Strategy Arts’ early days we have focused on how organizations work, recognizing that good planning requires good analysis and careful attention to the people that make up a business. We also recognize that organizations have a responsibility beyond their own...

Thinking About Brands

Many of us use the word “brand” almost daily. We are all consumers and often refer the brands of products we buy (e.g., “That’s a good brand.” “What brand of cereal do you like?” “What brand of shampoo do you use?”) At work, most of us recognize and discuss the...