by Scott Wheeler | May 21, 2014 | Front Page, Market Driven Innovation
Many of our clients use the word innovation when talking about their goals and strategies. Innovation themes for strategies never get old and yet achieving recognized innovation eludes many. Is there a secret sauce? We think not. Innovation is hard work, requiring a...
by Scott Wheeler | Mar 26, 2014 | Branding, Market Driven Innovation
Today, as I awaited rebooking as a result of cancelled flight, I was reminded of what customer value actually means. My gate agent was quick to rebook us and apologized for putting me on a competitor’s smaller plane. He also volunteered the reason for the cancellation...
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